Have A Startup Idea? Validate It Using This Technique!

Use the ‘Delta 4 technique’ to validate your startup idea!

We all, at some point or the other, have been struck by an idea.

An idea that keeps us awake at night.

An idea for a billion-dollar startup.

An idea that seems perfect.

But is it?

Photo by Kvalifik on Unsplash

I found a great way to find out whether a startup idea is worth pursuing or not.

I came across a talk by Kunal Shah, the founder of CRED, on Youtube.

In this talk, he talks about his ‘Delta 4 Method’.

Photo by Kelly Sikkema on Unsplash

What is the Delta 4 Method?

Let’s say that one wants to book a train ticket.

Step 1: Get A Rating About The Pre-Startup Experience

A person gets up early in the morning, drives to the train station in the scorching heat and waits in the queue to book a train ticket.

He/she is asked to rate their experience.